Two corporate design manuals have been published, for both the Expo 2000 branding, and Twipsy (as the Expo 2000 Mascot).
Expo 2000 Branding Edit
|Expo 2000: Corporate Design Manual|
|Date or Year Published||1996|
There exists a corporate design manual for the Expo 2000 branding. The manual, published in the year 1996, primarily focuses on the primary emblem of the Expo 2000, the Impuls logo, as well as the ideal typeface for the brand, as well as numerous design examples (on vehicles, signage and stationery).
Earlier publications have “in progress” chapters under Orientation and Fashion, which would likely be placed in the manual when the chapters have been published.
There is a small chapter relating to Twipsy, who is simply known as the “Mascot”. There is a page of illustrations of the mascot, in which the mascot explains its story, followed by another page of design guidelines of how not to present the mascot. The final page explains the mascot’s potential role in advertising and merchandising situations.
Keep in mind that the mascot may have undergone design changes between the 1996 and the 1998 design iterations (to be covered in the 1998 design manual after being named Twipsy.)
Twipsy - Design Manual Edit
|Twipsy: Design Manual|
|Date or Year Published||1998|
|Published by||Estudio Mariscal|
- Genre: Corporate Design, Art & Culture, Layout
- Illustrator: Estudio Mariscal, Barcelona
- Publication Year: 1996
- Published by Organisations: Estudio Mariscal, Barcelona; Expo 2000 GmbH, Germany
- Languages: German, English (bilingual)
|Books||Kleine Helden: Little Heroes • Drawing Life • Das Expo-Buch • Corporate Design Manual|
|Audio Visual||Audio Visual Resources|